Hospitality Operations Messaging Solutions
Orange Enterprise Messaging is a high-performing mobile messaging solution for global hospitality operations and B2C communications for hotels, retaurants, casinos, cruise lines and tourism firms.
A comprehensive mobile messaging solution that delivers SMS and email inbound and outbound communications through a single user interface, the platform integrates with existing hospitality systems so communication can be automated and workflow processes applied across a single facility or across multiple facilities for:
- Hospitality operations
- B2C SMS communication
- Customer loyalty
- Incident management
- Staff collaboration
- Account alerts
- One-time passwords (two-factor authentication)
- Integrated hospitality messaging
Orange Enterprise Messaging is built on the Soprano Mobile Enterprise Messaging Suite, an intelligent, geo-redundant and feature-rich software platform that delivers message volumes of over 50 million mission-critical messages globally every month and has the capability to handle volume spikes and maintain low message delivery latency and high platform availability.
Integrated Messaging for Hospitality Organisations
Facility Operations
Send 1-way and 2-way mobile alerting via SMS or email from Orange Enterprise Messaging’s single, intuitive cloud-based portal. Advanced mobile messaging plug-ins and APIs integrate with your hospitality IT systems and extend broadcast SMS and email notification abilities.
Customer Loyalty & Amenities
Deliver powerful B2C broadcast alerts using Orange Enterprise Messaging via SMS or email to schedule, integrate and automate communications to reduce manual processes when communicating important information to account holders.
Business Continuity & Incidents
Deliver your business continuity communications to the right person quickly using Orange Enterprise Messaging. The platform allows you to send workers safety check messages to confirm if a worker is safe and can track responses and escalates if a response isn’t received after a specific period of time.
Facilitate efficient operations with mobile messaging
Implement an SMS solution as a part of your operations plan
Operations & Facilities Management
Shift Offers & Staffing
Create and configure worker pools and their availability on Orange Enterprise Messaging. Automate SMS shift offers and enable the system to manage responses on your behalf by offering the shift to the first to respond. All you need to do is input the shift details and tell the platform which groups to contact. Automatic SMS reminders will ensure workers arrive for their scheduled shift.
Manage Guest Coordination & Amenities
Send time-sensitive automated interactive alerts and reminders to guests to coordinate reservations, provide additional information and send instant perks or special offers to encourage customer loyalty.
Integrated Mobile Messaging
Leverage the smart integration capabilities of Orange Enterprise Messaging using its APIs & plug-ins to integrate with your hospitality and facility IT systems to enable broadcast SMS and email notifications.
Facility Operations and Worker Coordination via SMS
Manage customer and guests communications using Orange Enterprise Message’s 2 way SMS capabilities. The cloud portal allows for rapid time-sensitive broadcast information to be sent quickly via SMS.
Featured Use Case
Automate your staffing processes using text messaging. Enable viable candidates to respond with the push of a button and receive reminder texts or emails before their shifts begin.
High-Volume B2C Mobile Messaging
Entrust in a credible B2C messaging solution for enterprise
Marketing Communication & Customer Loyalty Programs
Member & Customer Loyalty Programs
Enrich existing loyalty systems with opt-in SMS programs to achieve a personal relationship with your loyalty program members and customers. Provide your hospitality locations with an ability to send ad-hoc promotions, discount offers, and announcements to increase bookings and revenue.
Manage & Send Account Alerts via SMS
Automate SMS reminders for expected or late payments directly from Orange Enterprise Messaging. Alert account holders of important account information and integrate enterprise messaging with hospitality IT systems to access an audit trail with full archival of all SMS conversations.
Ensure you Comply with Anti-SPAM Policies
Adhere to SPAM regulation with Orange Enterprise Messaging to ensure your lists and customer experience remain compliant. The platform’s powerful features enable you to manage both a whitelist (opt-in subscribe) and blacklist (opt-out unsubscribe) and utilise fraud-protection capabilities as well.
Send B2C Mobile Alerts on a Reliable SMS Platform
Improve loyalty with opt-in SMS programs and automate aspects such as payment reminders, announcements and promotional discounts using Orange Enterprise Messaging. The platform includes sophisticated features to manage a large contact list, multi-site deployments, permissions-based real-time reporting and high-volume performance.
Featured Use Case
Reach loyal guests and customers directly and send them to bespoke HTML pages via SMS to deliver promotional offers designed to increase revenue.
Respond quickly during a criticical incident
Enhance your business continuity plan with a proven SMS solution
Incident Management & Business Continuity
Business Continuity Planning & Incident Management
In advance, create message templates and contact group lists (for example, different templates and lists for each location’s hospitality operations staff, teams, specialists, and first responders, etc.). Or, directly import contacts from existing IT systems via APIs.
SMS for Urgent Response & Worker Safety
During an incident, trigger alerts from any web browser, whether you are on or off premises at any time. In fact, initiate broadcasts using SMS from your mobile device. The system will be set-up to allow you to quickly deploy time-sensitive information to the right people rapidly.
Rapidly Adapt to Changing Circumstances
Every minute counts during an incident. Orange Enterprise Messaging enables you to quickly add customised content to emergency alerts, combine group lists, request delivery confirmations and view real-time reporting during an event. Send ad hoc notifications whenever you want, or schedule automatic delivery of prepared broadcast messages.
Use SMS for Crisis Management and Incident Response
Send rapid notifications using Orange Enterprise Message throughout each hospitality facility. It enables ongoing communication during and after an incident, and includes an online broadcast notification portal to rapidly send information and updates via SMS to pre-configured staff lists.
Featured Use Case
Easily verify the safety of employees using the StaffSafe feature to track responses and automatically escalate if no response is received based on duration rules you establish.
Get Mission-Critical Mobile Messaging
Discover how mobile messaging can help your hospitality business
Security Options for Connectivity
Use HTTPS or FTPS for enhanced data transport security for messaging use cases such as 2-factor authentication via SMS for password protection.
Permission & Consent Controls
Permission & opt-out consent management provides the opportunity to create mobile message delivery for consumer-facing services.
Multi-site Setup
Hierarchical data and visibility management. Create different views for operators, customers, sub-customers, and users.
Dynamic List Management
Create contacts, groups, and lists that reside in the cloud-based system and become available via APIs or mobile clients. Full support for dynamic opt-in and opt-out integration.
24/7 Technical Support and Service
Orange Enterprise Messaging is backed by a 24x7x365 highly available carrier support team.
Smart Integration and Automation APIs
Integrate secure and encrypted mobile messaging features with existing IT systems using SMPP, SMTP, WCTP, SNPP, HTTP, HTTPS, SOAP/WSDL, FTP, XMPP, location, group/contact, Java, or .Net.
Administration, Reporting and Analysis
Powerful real-time and scheduled reporting that can enable viewing system data across the entire school, for each individual group, or for each individual user.
Robust User Management
Orange Enterprise Messaging offers role-based user management that provides access to highly customizable capabilities based on each user for effective enterprise messaging.
2-way Multi-Channel Messaging Platform
Comprehensive 2-way messaging through a single user interface for inbound and outbound email, SMS, and MMS. Additional capabilities include voice broadcast, secure messaging and location-aware messaging capabilities.
Integrates With
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